All articles

Mobile / AdTech

Mobile Marketing Roadmap

Develop a robust mobile marketing roadmap by focusing on audience understanding, critical platform integration, and performance measurement for sustained growth.

Niels Vermeulen Jun 7, 2026 6 min read

Mobile / AdTech

App Growth Checklist

This comprehensive app growth checklist guides developers and marketers through pre-launch, ASO, user acquisition, retention, and monetization strategies for.

Niels Vermeulen Jun 6, 2026 6 min read

Mobile / AdTech

Mobile AdTech Glossary

Navigate mobile advertising technology effectively with this essential glossary. Understand key terms, ad formats, measurement metrics, and privacy frameworks.

Niels Vermeulen Jun 6, 2026 8 min read

Mobile / AdTech

How to Re-Engage App Users

Revive dormant app users by implementing data-driven segmentation, personalized messaging, and targeted campaigns to boost retention and lifetime value.

Niels Vermeulen Jun 6, 2026 8 min read

Mobile / AdTech

Best Push Notification Examples

Explore the best push notification examples across e-commerce, media, and SaaS to drive engagement, recover sales, and build customer loyalty effectively.

Niels Vermeulen Jun 5, 2026 13 min read

Mobile / AdTech

Mobile Landing Pages

Mobile landing pages are crucial for converting mobile traffic into leads and sales. Implement key design principles and technical optimizations for superior.

Niels Vermeulen Jun 4, 2026 7 min read

Mobile / AdTech

How to Use Deep Links

Learn how to implement deep links to create seamless user journeys from web to app, enhancing mobile engagement and improving app discoverability.

Niels Vermeulen Jun 4, 2026 8 min read

Mobile / AdTech

Mobile App CRM Guide

A Mobile App CRM system centralizes customer data, personalizes user experiences, and drives retention within your application.

Niels Vermeulen Jun 4, 2026 6 min read

Mobile / AdTech

How to Price Subscriptions

Master subscription pricing by aligning value with cost, market, and customer needs. Implement tiered, freemium, and dynamic models for sustainable revenue.

Niels Vermeulen Jun 3, 2026 7 min read

Mobile / AdTech

App Monetization Mistakes

Avoid common app monetization mistakes by prioritizing user experience, understanding your audience, leveraging data, and ensuring transparent communication.

Niels Vermeulen Jun 3, 2026 6 min read

Mobile / AdTech

How to Detect Invalid Traffic

Detecting invalid traffic is crucial for accurate analytics, efficient ad spend, and informed marketing decisions, requiring vigilance and technical safeguards.

Niels Vermeulen Jun 2, 2026 6 min read

Mobile / AdTech

Mobile Ad Fraud Explained

Understand mobile ad fraud, its common schemes like click injection and SDK spoofing, and the critical methods for detection and mitigation to…

Niels Vermeulen Jun 2, 2026 7 min read