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Measurement

On attribution, MMPs, post-IDFA reality, and the long slow war over knowing whether your spend actually worked.

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Post-IDFA Measurement Has Settled Into Something. Here's What That Something Actually Looks Like.
Measurement

Post-IDFA Measurement Has Settled Into Something. Here's What That Something Actually Looks Like.

Three and a half years after ATT, the measurement landscape has stopped reinventing itself every quarter. We can finally describe what the…

Niels Vermeulen Niels Vermeulen May 9, 2026 5 min read

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