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Privacy

On ATT, GDPR, the IDFA aftermath, and the steady tightening that has reshaped how mobile measurement and targeting actually work.

2 articles

On-Device Modeling Is Quietly Reshaping What 'Personalization' Actually Means
Privacy

On-Device Modeling Is Quietly Reshaping What 'Personalization' Actually Means

On-device machine learning has been growing quietly for years. The combination of better hardware, better frameworks, and tighter privacy constraints has finally…

Niels Vermeulen Niels Vermeulen May 9, 2026 5 min read
ATT at Three and a Half: What Actually Changed and What People Got Wrong
Privacy

ATT at Three and a Half: What Actually Changed and What People Got Wrong

App Tracking Transparency dropped in spring 2021. We're now far enough out to look at what actually happened versus what everyone predicted…

Niels Vermeulen Niels Vermeulen May 9, 2026 5 min read

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