Mobile / AdTech

Mobile / AdTech

How to Track LTV

Accurately tracking Customer Lifetime Value (LTV) is essential for optimizing marketing spend, improving customer retention, and driving sustainable business.

Niels Vermeulen Jun 1, 2026 7 min read

Mobile / AdTech

Best App Analytics Dashboards

Selecting the ideal app analytics dashboard is crucial for understanding user behavior, optimizing performance, and driving growth across mobile platforms.

Niels Vermeulen Jun 1, 2026 14 min read

Mobile / AdTech

Mobile App Funnel Analysis

Mobile app funnel analysis identifies user behavior patterns from acquisition to retention, pinpointing drop-off points to optimize engagement and boost.

Niels Vermeulen May 31, 2026 7 min read

Mobile / AdTech

How to Improve App Reviews

Optimize app reviews by focusing on product quality, strategic solicitation, responsive engagement, and leveraging feedback for ASO and iteration.

Niels Vermeulen May 30, 2026 6 min read

Mobile / AdTech

iOS App Tracking Guide

Navigate the complexities of iOS app tracking post-ATT with this guide, covering SKAdNetwork, data collection shifts, and effective marketing strategies.

Niels Vermeulen May 29, 2026 6 min read

Mobile / AdTech

Android Attribution Guide

Master Android attribution to optimize mobile marketing spend, understand user journeys, and drive app growth. This guide details models, setup, and challenges.

Niels Vermeulen May 29, 2026 7 min read

Mobile / AdTech

SKAdNetwork Basics

SKAdNetwork provides a privacy-centric framework for iOS app install attribution, fundamentally reshaping how marketers measure campaign performance.

Niels Vermeulen May 28, 2026 5 min read

Mobile / AdTech

Mobile Privacy Changes Explained

Mobile privacy changes, driven by Apple's ATT and Google's Privacy Sandbox, fundamentally alter data collection and advertising.

Niels Vermeulen May 27, 2026 7 min read

Mobile / AdTech

Travel eSIM Guide

Navigate international travel connectivity with a comprehensive guide to eSIMs, detailing their advantages, limitations, selection criteria, and activation.

Niels Vermeulen May 26, 2026 6 min read

Mobile / AdTech

How eSIM Apps Work

eSIM apps simplify global connectivity by managing digital SIM profiles on compatible devices.

Niels Vermeulen May 26, 2026 6 min read

Mobile / AdTech

How to Build App Retention Campaigns

Learn to build effective app retention campaigns that convert initial downloads into active, long-term users, directly impacting LTV and reducing CAC.

Niels Vermeulen May 25, 2026 6 min read

Mobile / AdTech

Best Mobile Marketing Tools

The mobile marketing landscape is a complex, dynamic environment where user attention is fleeting and competition is fierce.

Niels Vermeulen May 24, 2026 13 min read