Niels Vermeulen

Niels has spent twelve years inside mobile and adtech, mostly on the measurement and monetization side. He's been at networks, at MMPs, and on the publisher side, which means he's seen the industry break and rebuild itself a few times now. He writes here about what's actually happening in the trenches — the stuff product managers and growth leads need to know but don't always get a clear view of from the trade press. Casual register, real opinions, no vendor talking points.

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